Isaiah Portiz writes for Bloomberg Law, "Jim King, the CEO of Spoken Giants and former BMI executive, said his company’s business model is no different from the music industry. Spoken Giants can negotiate licenses with streaming platforms on behalf of a large group of comedians, which is more efficient for both sides.
Without collective organizing, Lifschitz said, lesser-known indie comedians could be cut out of licensing altogether because streaming platforms would likely only want to negotiate with big names."
Read more here.
Also check out Isaiah's podcast episode on this subject here!